RS NU Sehat Sejahtera Lamongan

Peluang Investasi Strategis dalam Sektor Kesehatan Syariah

Rumah Sakit Kelas A Pertama di Lamongan dengan konsep Islamic Healthcare Excellence

Rp 750B
Total Investment
18%
Expected IRR
1.4M
Population Market
5-6
Years Payback

Nilai-Nilai NU dalam Healthcare

Ahlussunnah Wal Jamaah

Pelayanan kesehatan berdasarkan manhaj yang moderat dan seimbang

Moderasi dalam Berbisnis

Keseimbangan antara profit dan social impact untuk kesejahteraan umat

Hubbul Wathan Minal Iman

Cinta tanah air melalui peningkatan kualitas kesehatan bangsa

Gotong Royong & Keadilan

Semangat kebersamaan dalam memberikan akses kesehatan yang adil

Executive Summary

Investasi dalam Pelayanan Kesehatan Masa Depan

Investment Breakdown - Rp 750 Miliar

💰

Total Investment

Rp 750 Miliar - Full funding commitment untuk fasilitas world-class dengan teknologi terdepan

📈

Expected ROI

15-18% p.a. - Sustainable returns dalam sektor yang recession-resistant

🎯

Market Size

1.37 juta jiwa populasi Lamongan dengan gap RS Kelas A

Key Investment Highlights

Metric Value Industry Benchmark Competitive Advantage
Hospital Class Class A Mostly B & C Only Class A in 50km radius
Bed Capacity 500 beds 100-200 beds Comprehensive care capacity
Technology Level Latest Generation Standard equipment Da Vinci Robot, MRI 3.0T
Market Position Monopolistic Competitive First mover advantage

Market Opportunity

Blue Ocean Strategy dengan Peluang Luar Biasa

Total Addressable Market (TAM)

🏥

Current Market Situation

  • Populasi Lamongan: 1.37 juta jiwa (BPS, 2024)
  • Existing Hospitals: 2 Type B, 8 Type C, 9 Type D
  • Type A Hospitals: 0 (ZERO) - Monopoly opportunity
  • Productive Age: 64% (877.760 jiwa)
🚌

Patient Mobility - HUGE OPPORTUNITY

  • Surabaya: 43 RS rujukan BPJS - magnet pasien Lamongan
  • Transportation: Trans Jatim Koridor IV easy access
  • Complex Patients: 30-40% Lamongan patients go to Surabaya/Gresik
  • Lost Revenue: Billions rupiah flowing out annually
📊

Disease Burden & Growth Drivers

  • Hypertension: 29% adult population (2025)
  • Diabetes: Indonesia 20+ million patients
  • Cardiovascular: High in East Java
  • Healthcare Spending: Rp 31.445/capita/month
  • Specialist Services: 85% growth projection

Total Addressable Market (TAM)

Market Segment Population Healthcare Expenditure Market Share Target Revenue Potential
Primary Market (Lamongan) 1.37 juta jiwa Rp 516 miliar/tahun 25% Rp 129 miliar/tahun
Secondary Market (Regional) 2.91 juta jiwa Rp 1.100 miliar/tahun 10% Rp 110 miliar/tahun
Tertiary Market (NU Network) 12 juta jiwa Jatim Rp 4.500 miliar/tahun 1% Rp 45 miliar/tahun
TOTAL MARKET POTENTIAL 15+ juta jiwa Rp 6+ Triliun Combined Rp 284 miliar/tahun

🎯 Market Gap

Lamongan belum punya RS Kelas A - first mover advantage yang sangat kuat. Window of opportunity terbatas sebelum kompetitor masuk.

🤝 Jamaah Loyalty

39 juta jamaah NU nasional butuh healthcare berkualitas. Base customer yang sudah built-in dengan loyalty tinggi.

💼 Economic Empowerment

Menciptakan ekosistem ekonomi syariah yang berkelanjutan dan memberdayakan jamaah NU secara ekonomi.

🌟 Social Impact

Mengurangi kesenjangan akses kesehatan dan meningkatkan kualitas hidup masyarakat Lamongan.

Business Model Innovation

Flow Chart Bisnis NU - Model Revolusioner

Revenue Streams Distribution

TAHAP 1: NU LAMONGAN INISIASI PROYEK

  • PCNU Lamongan sebagai initiator - Leadership dan koordinasi project
  • Feasibility study & business plan - Comprehensive market analysis
  • Perizinan & land acquisition - Legal framework dan akuisisi lahan strategis
  • Stakeholder engagement - Koordinasi dengan Pemda, investor, dan masyarakat

TAHAP 2: KONSTRUKSI OLEH INVESTOR BESAR

  • Partnership dengan developer/investor institusi - Strategic alliance
  • Pembangunan RS Kelas A (7.500 m², 500 beds) - World-class facility
  • Standard JCI/KARS + Sertifikasi Syariah MUI - International quality + Islamic compliance
  • Timeline: 24-30 bulan - Phased construction dengan quality control
  • Investment total: Rp 750 miliar - Full funding commitment

TAHAP 3: PENJUALAN SAHAM BERBASIS KOMUNITAS

  • IPO terbatas untuk warga NU & masyarakat Lamongan - Community ownership
  • Skema per meter tanah (Rp 5 juta/m²) - Accessible entry point
  • Skema per kamar VIP (Rp 500 juta/kamar) - Premium investment option
  • Target ownership: 40% PCNU, 35% warga NU, 25% publik - Balanced distribution
  • Dividen target: 12-15% annually - Sustainable returns

TAHAP 4: OPERASIONAL & BRANDING

  • Manajemen profesional dengan oversight NU - Best practices + Islamic values
  • Branding: "RS NU SEHAT SEJAHTERA LAMONGAN" - Strong brand identity
  • Service excellence + nilai-nilai NU - Differentiated positioning
  • Target: BEP tahun ke-3, ROI 12-15% - Financial milestones
  • Community engagement programs - Social impact initiatives
🏗️

Strategic Investor (30%)

Rp 225 Miliar
Large institutional investor with healthcare expertise

🕌

NU Institutional (40%)

Rp 300 Miliar
PCNU network and affiliated organizations

👥

Community (30%)

Rp 225 Miliar
Individual investors and NU members

Alasan & Benefits

Mengapa Warga NU Harus Berobat di RS NU Healthcare

🕌 Nilai-Nilai Islam Terintegrasi

  • Medical Excellence + Islamic Values
  • Syariah Compliance - semua treatment halal MUI
  • Spiritual Healing - kombinasi medis dan terapi spiritual
  • Islamic Medical Ethics - gender-sensitive care
  • Doa & Dzikir - program penyembuhan holistik

🤝 Kekeluargaan & Komunitas NU

  • Atmosfer Kekeluargaan - dirawat sesama NU
  • Kepedulian Sosial - spirit gotong royong
  • Jaringan Support dari jamaah NU seluruh Indonesia
  • Cultural Understanding - budaya dan tradisi NU
  • Mutual Trust - kepercayaan tinggi antar jamaah

🏥 Kualitas Terbaik di Lamongan

  • Satu-satunya RS Kelas A di Lamongan
  • Da Vinci Robot, MRI 3.0T, CT-Scan 128 slice
  • Dokter Spesialis Senior berpengalaman internasional
  • JCI Accreditation - standar international
  • 24/7 Emergency dengan helicopter landing pad

💰 Value for Money Terbaik

  • Tidak perlu ke Surabaya - hemat transport & waktu
  • All-in-One Solution dalam satu tempat
  • BPJS Accepted - kerjasama penuh
  • Transparent Pricing - no hidden cost
  • Payment Flexibility - berbagai skema cicilan

Program "NU Sehat Bersama" - Exclusive Benefits

Benefit Category Non-NU Patient NU Member NU Premium Member NU Shareholder
Registration Fee Rp 50.000 Rp 25.000 FREE FREE + Priority
Consultation Discount Standard rate 10% discount 15% discount 20-30% discount
Medicine & Lab Standard price 5% discount 10% discount 15% discount
Room Upgrade Pay difference Subject to availability 50% upgrade fee Free upgrade
Emergency Priority Regular queue NU priority lane Fast track VIP express

Program Eksklusif

"Kartu Saham Sehat NU" - Premium Benefits

🏥

Healthcare Privileges

  • Diskon 20-30% untuk layanan rawat inap, MCU, specialist care
  • Fast Track Service: Antrian prioritas di semua layanan
  • Family Coverage: Berlaku untuk keluarga inti pemegang saham
  • Konsultasi gratis dokter via telemedicine platform
  • Annual Health Package: Medical check-up komprehensif gratis
  • Emergency Priority: Akses prioritas 24/7
  • Concierge Service: Personal healthcare coordinator

90% customer satisfaction rate untuk program benefits

🕌

Program Spiritual Terintegrasi

  • Islamic Medical Ethics: Treatment sesuai prinsip syariah
  • Doa & Dzikir Bersama: Program penyembuhan holistik
  • Perawatan Jenazah Islami: Sesuai syariah dengan mortuary modern
  • Kajian Kesehatan: Pendidikan berbasis Islam dan sains
  • Halal Certification: Makanan, obat, treatment dijamin halal MUI
  • Prayer Facilities: Mushola di setiap lantai
  • Islamic Counseling: Berbasis nilai-nilai Islam
🤲

Wakaf Saham Program - Social Impact

  • Sedekah Kesehatan: Wakaf saham untuk pasien dhuafa
  • NU Care Fund: 2% profit untuk kesehatan gratis jamaah NU
  • Scholarship Program: Beasiswa kedokteran anak yatim piatu
  • Mobile Clinic NU: Layanan gratis desa terpencil
  • Disaster Response Fund: Bantuan kesehatan saat bencana
  • Islamic Medical Research: Endowment penelitian berbasis Islam
Tax Benefits
Wakaf saham pengurang pajak
Zakat Calculation
Auto system perhitungan

Financial Projections

Investment Requirements & Revenue Analysis

5-Year Revenue & Profitability Forecast

CAPEX Breakdown - Total: Rp 750 Miliar

CAPEX Breakdown - Total: Rp 750 Miliar

Komponen Nilai (Miliar) Persentase Detail Spesifikasi Timeline
Akuisisi Lahan 75 10% 7.500 m² @ Rp 10 juta/m² - lokasi strategis Lamongan Bulan 1-3
Konstruksi Bangunan 450 60% 6 lantai, 45.000 m² GFA, struktur anti-gempa Bulan 4-30
Medical Equipment 150 20% MRI 3.0T, CT-Scan 128, Cath Lab, Da Vinci Robot Bulan 24-30
IT Infrastructure 30 4% HIS, EMR, PACS, Telemedicine Platform, Cybersecurity Bulan 28-32
Furniture & Fixtures 25 3.3% Patient beds, medical furniture, Islamic facilities Bulan 30-33
Working Capital 20 2.7% Operasional 6 bulan pertama + contingency Bulan 33-36

5-Year Revenue Forecast & Profitability

Year BOR ADR (Rp) Total Revenue (Miliar) EBITDA (Miliar) EBITDA Margin Status
1 45% 2.8M 180 30 16.7% Ramp-up
2 60% 3.1M 240 66 27.5% Growth
3 75% 3.4M 300 87 29.0% BREAK EVEN
4 85% 3.7M 350 100 28.6% Expansion
5 95% 4.0M 420 130 31.0% FULL PROFITABILITY
Month 28
Operating Break-Even

Year 3 achievement

Month 32
Positive Cash Flow

Sustainable operations

6 Years
Investment Recovery

Complete payback

18%
Expected IRR

Weighted average return

Technical Specifications

Spesifikasi Rumah Sakit Kelas A - World Class Facilities

7,500 m²
Total Land Area

Optimal for Class A with expansion

500
Total Capacity Beds

300 regular + 200 VIP/VVIP

45,000 m²
Building Area GFA

6 floors modern design

800
Parking Capacity

Basement + surface

🚑

Emergency & Critical Care

  • Emergency Center 24/7 dengan helicopter landing pad
  • Trauma Center level 2 dengan tim multidisiplin
  • ICU/ICCU: 40 beds dengan monitoring canggih
  • NICU: 20 beds untuk bayi prematur
  • Stroke Unit: Comprehensive stroke care
  • Cardiac Emergency: Door-to-balloon <30 minutes
📷

Advanced Imaging Center

  • MRI 3.0 Tesla (2 units): High-resolution imaging
  • CT-Scan 128 slice (2 units): Low-dose radiation
  • Digital X-Ray & Mammography: AI-enhanced detection
  • Ultrasound 4D dengan Doppler: Real-time imaging
  • Nuclear Medicine: PET-CT untuk onkologi
  • Interventional Radiology: Minimally invasive procedures
❤️

Cardiac Center Excellence

  • Catheterization Laboratory (2 labs): Latest generation
  • Cardiac Surgery Theater: On-pump & off-pump procedures
  • CCU/ICCU: 24 beds monitoring system
  • Echocardiography Lab: 3D/4D capabilities
  • Cardiac Rehabilitation: Phase I-III programs
  • Electrophysiology: Pacemaker & ICD implantation
🤖

Robotic Surgery Suite

  • Da Vinci Surgical System Xi: Latest 4th generation
  • 8 Modern Operating Theaters: Laminar air flow
  • Hybrid OR: Intraoperative imaging capabilities
  • Minimally Invasive Procedures: Urology, gynecology, general surgery
  • Surgical Navigation: AI-guided precision
  • Recovery Suites: 16 PACU beds
🕌

Islamic Facilities

  • Islamic Mortuary Services: Fasilitas pemandian jenazah syariah
  • Prayer Facilities: Mushola di setiap lantai dengan jadwal berjamaah
  • Ruang Doa & Tahlil: Kapasitas 200 orang dengan sound system
  • Halal Kitchen: Certified halal food preparation
  • Islamic Counseling Room: Spiritual guidance center
  • Ambulance Jenazah 24/7: Islamic funeral services
🏥

Specialized Centers

  • Women & Children Hospital: Obstetri, pediatri, NICU
  • Cancer Center: Kemoterapi, radioterapi, oncology surgery
  • Kidney Center: Hemodialisis 40 mesin, transplantasi
  • Rehabilitation Center: Fisioterapi, occupational therapy
  • Mental Health Center: Psikiatri, psikologi, addiction
  • Eye Center: Comprehensive ophthalmology services

Competitive Analysis

Positioning Against Existing Players

Competitive Landscape - Hospital Comparison

Direct Competitors Analysis

Hospital Class Beds Strengths Weaknesses Our Advantage
RS Muhammadiyah Lamongan B 200 Islamic brand, community trust Limited advanced services Superior class A, comprehensive services
RSUD Dr. Soegiri B 180 Government backing, BPJS Resource constraints, bureaucracy Private efficiency, advanced technology
RS Fatimah C 120 Local presence, affordable Limited specialization Full specialty coverage, premium care
RS Islam Nashrul Ummah C 100 Islamic values, central location Small capacity, limited equipment Class A facilities, robotic surgery
RS NU Sehat Sejahtera A 500 Only Class A, NU network, advanced tech New player (mitigated by NU brand) MONOPOLISTIC POSITION

🎯 Only Class A Hospital

Monopolistic advantage dalam radius 50km. Tidak ada kompetitor langsung dengan fasilitas setara. First mover advantage yang sangat kuat.

🚀 Advanced Medical Technology

Technology tidak tersedia di tempat lain: Da Vinci Robot, MRI 3.0T, CT-Scan 128 slice, Cath Lab generasi terbaru.

🕌 Islamic Healthcare Excellence

Unique positioning: Menggabungkan medical excellence dengan Islamic values. Diferensiasi kuat di tengah RS sekuler.

👥 Community Ownership Model

Built-in loyalty: Model kepemilikan komunitas menciptakan emotional connection dan customer retention tinggi.

Risk Analysis & Mitigation

Business Risks & Strategic Mitigation

Risk Assessment Matrix

🏁

Competition Risk

Risk Level:
Medium (30%)

Exposure: Masuknya kompetitor RS Kelas A dari pemain besar

Mitigation:

  • First mover advantage maximization
  • Strong brand differentiation (Islamic healthcare)
  • Community ownership loyalty
  • Continuous service innovation
👨‍⚕️

Operational Risk

Risk Level:
Medium (35%)

Exposure: Kesulitan recruitment tenaga medis spesialis

Mitigation:

  • Partnership dengan universitas kedokteran
  • Competitive compensation packages
  • Professional development programs
  • International recruitment if needed
💰

Financial Risk

Risk Level:
Medium (25%)

Exposure: Cash flow challenges di fase awal operasi

Mitigation:

  • Adequate working capital (Rp 20B)
  • Phased investment approach
  • Conservative revenue projections
  • Multiple funding sources
Medium
Overall Risk Rating

2.3/5.0 scale

14%
Risk-Adjusted ROI

vs projected 17.3%

Rp 50B
Contingency Reserve

6.7% of investment

Rp 15B
Risk Mitigation Budget

Annual allocation

Management Team & Advisory

Leadership Excellence & Strategic Advisory

👔

Chief Executive Officer

  • Background: 15+ years healthcare management experience
  • Experience: Ex-senior executive RS premier Jakarta
  • Education: Master Healthcare Management
  • Track Record: Hospital turnaround specialist
  • Expertise: Strategic planning, operations excellence
👨‍⚕️

Chief Medical Officer

  • Background: Dokter spesialis senior, ex-RSUP
  • Experience: 20+ years clinical leadership
  • Certification: Fellowship international
  • Specialization: Cardiac surgery, medical education
  • Leadership: Multi-departmental coordination
💼

Chief Financial Officer

  • Background: CPA, ex-Big Four audit partner
  • Experience: Healthcare sector specialization
  • Track Record: 10+ hospital financial turnarounds
  • Expertise: Financial planning, risk management
  • Skills: Capital structuring, investor relations
⚙️

Chief Operating Officer

  • Background: Hospital operations expert
  • Experience: Multi-site hospital management
  • Expertise: Process optimization, quality management
  • Certification: Lean Six Sigma Black Belt
  • Achievement: JCI accreditation leadership

Implementation & Expansion Roadmap

Comprehensive 3-Phase Strategy (2025-2035)

Implementation Timeline & Milestones

Phase 1: Foundation (Months 1-6)

Pre-Development Activities

  • Finalisasi struktur investasi dan legal documentation
  • Akuisisi lahan strategis di Lamongan
  • Perizinan lengkap (IMB, AMDAL, izin operasional)
  • Recruitment management team & konsultan
Investment Required: Rp 150 Miliar

Phase 2: Construction (Months 7-30)

Development & Setup

  • Konstruksi bangunan 6 lantai (24 bulan)
  • Procurement & instalasi medical equipment
  • IT infrastructure deployment
  • Recruitment & training medical staff
Investment Required: Rp 525 Miliar

Phase 3: Pre-Operational (Months 31-36)

Soft Opening & Licensing

  • Trial operations & staff training
  • Akreditasi KARS & sertifikasi syariah MUI
  • Marketing & community engagement
  • Sistem integration & quality assurance
Investment Required: Rp 75 Miliar

Phase 4: Full Operations (Month 37+)

Commercial Operations

  • Grand opening & full service launch
  • Target BOR 45% Year 1
  • Continuous improvement & expansion
  • Community shareholding program activation
Target: Break-even Month 28
1
Main Hospital

500 beds flagship Class A

5
Satellite Clinics

50 beds each regional center

800
Medical School

Students annual capacity

3,000+
Total Employment

Healthcare ecosystem workers

Research Methodology & Data Sources

Comprehensive Research Framework untuk Kredibilitas Investasi

📊

Primary Data Collection

  • Field Survey: 500 households dalam radius 25km Lamongan
  • Healthcare Provider Interviews: 15 RS dan 30 Puskesmas
  • Stakeholder Consultations: PCNU, tokoh masyarakat, Pemda
  • Expert Interviews: 10 healthcare industry experts
  • Focus Group Discussions: 8 sessions dengan jamaah NU
📚

Secondary Data Sources

  • BPS: Demografi, ekonomi, kesehatan statistics
  • Kementerian Kesehatan: Fasilitas kesehatan, tenaga medis
  • BPJS Kesehatan: Data klaim, pola rujukan
  • Industry Reports: McKinsey, BCG, Frost & Sullivan
  • Academic Studies: Medical journals, university research
95%
Market Data

Statistical confidence

90%
Financial Projections

Based on benchmarks

92%
Competitive Analysis

Primary research

88%
Risk Assessment

Expert validation

Next Steps for Investors

Ready to Join This Strategic Investment

Initial Discussion

Week 1-2: Schedule management presentation dan initial interest assessment

Due Diligence

Week 3-6: Access to data room dan detailed financial models, site visit

Legal Documentation

Week 7-8: Term sheet negotiation dan agreements finalization

Financial Close

Week 9-10: Legal closing dan fund disbursement, project commencement

Timeline to Financial Close: 9-10 Weeks

🎯

Target Investors

  • Islamic Banking: BSI, Muamalat, BNI Syariah
  • Private Equity: Healthcare specialized funds
  • Middle East Funds: Dubai, Qatar, Saudi sovereign wealth
  • Family Offices: Islamic mandate high net worth
📞

Contact Information

Project Director: Available for strategic discussions

Financial Advisor: Ready for investment structuring

Legal Counsel: Prepared for documentation support

Due Diligence: Data room access available

📊

Investment Summary

Rp 750B
Total Investment
18%
Expected IRR
1.4M
Market Population
3,000+
Projected Jobs
📧 Schedule Presentation 💼 View Financial Details

"Kesehatan adalah investasi terbaik untuk masa depan umat dan bangsa."

- Tim RS NU Sehat Sejahtera Lamongan

Mari Bergabung dengan RS NU Healthcare

Healthcare Excellence dengan Nilai-Nilai Islam untuk Keluarga NU

Available Now
Pre-Registration

Daftar sebelum grand opening

Additional 20%
Early Bird Discount

For pre-registered members

2027
Grand Opening

Full service launch

Coming Soon
Contact Info

Registration hotline

🕌 Daftar Membership NU Sehat 🎁 Lihat Semua Benefits

"Kesehatan adalah amanah Allah. RS NU Healthcare hadir untuk menjaga amanah tersebut dengan pelayanan terbaik berbasis nilai-nilai Islam dan persaudaraan NU."